What Does Your LNC Brand Say About You?

I have spent time working with LNCs to improve their LNC brand. A short time ago I did a shoot for a client (who is now a friend) for her new business. Prior to the shoot I wanted to do a consultation to ascertain what exactly she was looking for her portraits to convey to her future clients. What type of work does was she to do? Was she going for a glamour look, retro vibe, fun hipster? What types of clients was she trying to attract? Really, what I was asking her was, “What is your BRAND going to look like?” Your LNC brand really is about YOU. It’s about what you want to convey to your attorney clients about what they can expect – and get, when doing business with you.

Who Are You and what is your LNC Brand?

The first step to building your legal nurse consulting brand is really about getting REAL about who you are. What are the things you like and don’t like? How do you present yourself to the world? What do you value when you’re the client?

That was the first thing I thought about when beginning my business journey. Fortunately, that was super easy for me. I’m all about customer service. Good manners and consideration go a long way with me. I want to ensure I treat my clients like they are the only people who matter when they are with me. This is the first thing I hear in the feedback I get from my clients. That makes me feel good, because I value that.

Do You Have a High End Legal Nurse Consulting Business?

Which leads me straight into my next point. How do you want your LNC brand (and yourself) to be perceived? Are you high end, middle of the road, or a bargain? If you want your business to be high end, you must conduct yourself in a high end manner. You certainly wouldn’t walk into a client meeting wearing torn clothing and flip flops, right? Your product line or services would have to be impeccable, as would your price point.

Isn’t this Common Sense?

All of these tips are seemingly common sense. However, putting them into practice is quite another thing. I’ve made some (and seen a few) mistakes in these areas. It can be hard for folks to transition between being the consumer to being the producer. Everything you do – the design of your logo, your packaging, your business cards, your LNC brand – EVERYTHING leaves the impression of your business. That is why you must carefully reflect upon what you want to put out in the universe.

Getting back to my client, a very cool graphic designer/photographer/event planner/journalist/mom of three/GLAMAZON was breaking into a new world and really wanted to showcase the many different sides of her personality. While she is a very creative and fun person, she is also very serious about her design work. Therefore, we shot a variety of looks for her to use in many different ways. Ultimately, the photo she chose for her resume is pretty down to earth, friendly and OPEN – like she wants her clients to feel when they come to her.

So, the next time you are out in the world think about what type of LNC BRAND you have. It’s important to stay true to who you really are, because who you really are will show all the time.

Cheryl Schoen received her RN almost 30 years ago. She has had a varied career in adult critical care, that has included stints in neurology, surgical trauma ICU, burn ICU and emergency medicine just to name a few. She has also worked as a Legal Nurse Consultant (on and off) since 2004. At the suggestion of friends and family, her lifelong love of photography was channeled into a portraiture business in August 2012.

Find out how you can polish your brand. Join Cheryl for a webinar: “Polishing Your Professional LNC Image: Top Tips for Success”. Get the details here.