Avoid guff in your marketing materials

Flesch Kincaid scale, readability, pompous writing

Guff is the language of the bureaucrat. It is pompous, needlessly complex, and obscures understanding. The person who writes in guff uses long sentences, filled with stiff language, and technical terms. Here is an example of guff from a legal nurse consultant’s website: “Screening Medical Cases For Merit – I will document the departure from…

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