How Do You Use Ethos, Pathos and Logos in Your LNC Marketing?

Aristotle is the father of these three terms of persuasion. The Greek terms may be unfamiliar to you, but I’ll bet you know these concepts by other names. Ethos, pathos and logos make up some of the most commonly used methods of persuasion. Are you using these concepts in your marketing? Ethos involves selling yourself.…

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