You’ll learn how to leverage content marketing as a tool to showcase your expertise, providing real value to attorneys and their clients. Beyond content, networking and referral marketing play pivotal roles. Building strategic relationships within the legal community will increase visibility and expand your professional network.
Which marketing strategies are outdated or expensive
How personalization is a key factor in getting the attention of your ideal client
The value of building a list of interested prospects
How to market according to the attorney's generational preferences
The key to identifying the content that resonates with your audience
Drawing from her own experience, Pat will walk you through the lessons she learned over decades in business. From cold calls and snail mail to webinars and podcasting, Pat has tested a wide variety of strategies. She built and sold a multi-milliondollar LNC business and now coaches LNCs to attract more cases, earn more income, and achieve sustainable worklife balance.
Meet the Speaker
Pat Iyer MSN RN LNCC applied what she learned in internet marketing and being a member of the National Speakers Association to developing and running a highly successful LNC business. Her use of various methods of marketing resulted in building a multimillion-dollar independent LNC business, and creating a successful coaching business to help LNCs grow their businesses.