LNC Website: An Essential Tool for Your Business

You have to have an LNC website today. It is not sufficient to say, “I’m just going to go on Facebook and be my business on Facebook. I’m not going to worry about being myself. I’ll go on LinkedIn and do the same thing. I want to just kind of simply promote myself.” That is one of the worst things that you can do for two reasons.

• People don’t want to buy things off Facebook because they go there for fun. They go there for entertainment and engagement.
• The second problem with that is that you don’t own it. All you have to do is do one thing that’s against the rules of Facebook. I’ve seen this happen with companies that had like 4.5 million followers. They did one thing wrong and Facebook shut them down and they are gone.

Share Your Message on your LNC Website

Follow these three steps in getting the most from your LNC website.

Set a WordPress LNC website

1. The first step in this process is to set up or hire a person to set up a WordPress.org website. You have to own your message, but you also have to own your own media and that starts with building a website. Having a website is the best way to start.

There are lots of ways to get free websites. You can go to Wix. You can go to Squarespace. You can go to WordPress.com and get all these free things. But there is a huge drawback. If they decide to shut you down, if they don’t like you, or you may violate a rule – for example in WordPress.com you cannot sell anything. You can only put up a blog, but if your blog is considered to be selling they can shut it down.

I recommend all LNCs have WordPress LNC websites set up through WordPress.org.

This is a popular platform well supported with plug ins to improve its functionality. Learn how to set up a WordPress website by taking our course, How to Create a WOW Website . If you don’t want to tackle the technology, outsource the process of setting up the site, and then be sure you are taught how to make changes, like adding pages or posts.

Go buy your domain name whatever it is, the best thing that you can find. I suggest everybody buy their name if it’s available, like in my case patiyer.com.

Make sure you control your domain name. Make sure you control your hosting. You need to own your site.

Read Your Statistics

Next, start to learn how to read analytics after you put Google Analytics on your LNC website. If you can’t do it yourself get somebody to help you. You want analytics on your website so you can see where those searches are coming from and so that you can use that information to help you grow what it is that you’re doing.

You need to understand the metrics of what’s happening on your website and on your web properties.

• “Is what I’m doing on Facebook driving traffic to my website, my blogs or interviews?”
• “Is anything driving more traffic to my site and how do I do more of what’s working and less of what’s not?”

Show your Expertise Through Your Content

The third step is creating content, which is known as “Content Marketing”. Content marketing means you’re doing something. It could be writing an article, doing a blog, doing a podcast, creating graphics, getting interviewed on somebody else’s podcast or radio show or even getting into the local newspaper and talk about that. Even the newspapers are not what they used to be, but they have online columns.

Maybe you could write a blog or something about legal nurses or things that lawyers need to think about. Consider your audience, where they are hanging out and what kind of information that you know that you could give them that would help them. Those three things combined, having the home-based website, having analytics and then doing content marketing of some sort is what I call the “Marketing Trifecta”.

All three of those things work in concert. Content marketing drives traffic to the website. Use analytics to measure how that content marketing is working. Then you modify the website based on the things that you’re seeing. That’s basically the basic system. It may sound overwhelming, but it’s really not. It’s not that hard to produce.

Brian Basilico, who recorded Legal Nurse Podcast 6 – Relationship Marketing: How to Develop Know, Like and Trust Factors, shared this wisdom on his show. Listen to Paul Taubman take you the next step, that of driving traffic to your LNC website.