How to Create a Compelling LNC Blog
Your LNC blog serves different purposes. You want to provide interesting content while highlighting your business. You also want to attract attorneys to contact you for services.
Here are three methods for doing this.
Quotations and Photos
Combining a beautiful photo with a relevant quote attracts attention. This is also very popular on Facebook, Instagram and Twitter.
You could quote a generally well-known person, i.e., Martin Luther King, Gandhi, etc. You could quote yourself (if you’re quotable). You could also quote a thought leader in legal nurse consulting, maybe one you’d like to have an association with.
Also, you can quote an attorney discussing a recent case. This method is designed to capture attention, get the attorney’s interest, and share something that’s meaningful for you. Collect several quotes around a particular topic and then also give your take on it.
When you put the quotes into a blog post, tag that person when you put the blog post on Facebook. The post will appear on their Facebook feed, or if you’re doing this through LinkedIn, the same concept applies.
This person is encouraged to share your blog post because it includes them as one of the people in the quotes. Keep providing opportunities for other people to find out about your company and go back to your web site, read your LNC blog, as well as read about your legal nurse consulting services.
Interview Your Clients for Your LNC Blog
One day when I was thinking about what I wanted to blog about, I decided, “I’ll ask some of my clients why they hire expert witnesses.” I put the attorneys’ names in bold in the blog. They loved this and shared it with other attorneys because their name was in it.
In my blog, I summarized what they said about why it was important to have a well-qualified expert. Of course, that was what my company did. We supplied well-qualified experts, and my clients were talking about why they used my company rather than me talking about how great my company was. This blog post generated a lot of business for me.
Post an Article Someone Else Wrote
Use your blog space to reproduce another person’s content. You need to get permission to do this. However, you will generally get it without question. Approach a blogging attorney for permission to share the content on your blog.
Attorneys know that it helps their visibility and success when a whole new group of people read what they write.
They will appreciate and remember you. Most likely, they will take a careful look at your blog posts and services. This guerilla marketing tip that will cause you to stand out.
Use these methods to help make your blogs more interesting and to get more attention from attorneys.
Don’t have an LNC blog or want to improve yours? Get this free training: Get More Business with Blogging. 