Grab An Attorney’s Attention In Your Booth at a Legal Conference
Do you want to grab an attorney’s attention at a legal conference?
- How interested are you in having and achieving a more productive experience exhibiting at a legal conference?
- How valuable is it to have qualified leads from ALL your legal conferences?
- How many qualified leads do you want when you exhibit at a legal conference?
You can discover four specific steps to achieve just that in a Free webinar. There are several ways you may convey your message to the conference attendees. Some legal nurse consultants use foldable free standing panels placed on a table or the floor. Others use portable banner stands. (These are lightweight and inexpensive to produce at an office supply store.) No matter how they are designed, these are called display units, and come in a variety of sizes.
Grab an attorney’s attention when you tell him what you do as a legal nurse consultant
When you design the wording for your banner stand or display unit, a major key component is for you to tell your audience (attorney attendees) WHAT YOU DO in your lead copy. It’s like a newspaper or internet article headline – it’s the first thing attorneys read and when it fails to grab their attention, stop them in their tracks, it may actually cost you a major prospect.
Gone are the days of simply proclaiming WHO YOU ARE –in today’s super saturated marketplace, attorneys are selfish with their time and need to be told quickly and simply “Here’s What’s In It For YOU!” And that has to happen in your header and initial body copy.
Don’t make attorneys guess at your legal nurse consulting services
How many times have YOU walked through a trade show, seen a booth that catches your eye and then tried to figure out what they do/sell, who they serve and yes, what’s in it for YOU? When you’re unable to quickly determine this information from reading their copy, you simply move on – perhaps passing up a valuable tool, process or solution to YOUR problem that’s simply poorly articulated by the exhibitor.
Attorneys will stop to talk to you if they have the problems that your copy addresses. How do you grab an attorney’s attention? Be clear in stating
- “Here’s What We Do For YOU”
- “How Are YOU Handling THIS?”
Use an attention getting display to attract attorney clients
For example, the first time Pat Iyer exhibited, she put a three ring binder on the panel of her booth with a sign that said, “Does this medical record contain medical malpractice?” “How Much Medical Malpractice is in This Medical Record?” It was unsophisticated but effective in getting medical malpractice attorneys to stop.
Those who deal with or have problems with THIS are going to stop, visit or at least pick up your product/service/solution information sheet.
In a nutshell, when you grab an attorney’s attention, successfully solve their problem, meet their need, answer their question in your header and back wall copy, you’re way ahead of your competition and far more likely to get attorneys stopping on their own – even before you implement step #2 in the four step program you’ll learn in our free webinar.
Why traditional headers fail to grab an attorney’s attention
You’re going to miss a lot of your potential audience when you use the traditional header copy of:
- WE’RE THE ABC COMPANY – Your Legal Nurse Consultant
- THIS IS XYZ, Inc. – #1 Since ______
- 123 ENTERPRIZE – The Solution To YOUR Problems
Attorneys are unwilling to wait around to ask, “In what industry do you lead?”; “In what line are you #1?” and “Which of my problems can you solve?” Knowing how to grab an attorney’s attention is essential for a successful trade show experience.
Join us for “Trade Show Leads Guaranteed Webinar”
Get the ondemand free webinar to get more information on this and the three other steps YOU can take to assure your success at any attorney conference. The event is being delivered by an international business to business trade show practitioner and authority who has successful clients in the Oil and Gas, Aviation, Medical, and IT Industries, to name just a few. Did I mention he has a Mexican work boot manufacturer and a tattoo removal professional as clients?
Hiett Ives