Conference Replay
Only $279 for the entire conference
Day 2
Video Marketing Success for LNCs
By Gina Carr MBA
Are you overwhelmed by all the tech and decisions associated with video marketing? What kind of equipment do you need? What kind of videos should you create? Where should you post them? Are the who, what, when, where, why, and how questions causing you to feel swamped? The truth is: video marketing doesn’t have to be so painful.
In this session, video marketing expert Gina Carr is going to show you simple steps that will empower you to confidently create and post videos that will help you build your LNC business. Gina will cover the different types of videos you need to create, keys to creating great videos, and where you need to post these videos. You will leave this session confident that you can go out and start creating videos immediately. Once you take Gina’s session, you might even ENJOY creating videos!
Tales of an Experienced LNC: What I Wish I Knew
By Dana Jolly BSN RN LNCC
Get stimulated by Dana Jolly’s interactive description of how she built a successful LNC practice. Learn from the mistakes of a veteran LNC. Just how do you grow an LNC business?
Dana shares her tips and how she overcome obstacles. The session will increase your confidence in creating the LNC business of your dreams.
Email Marketing: How to Get and Retain Attorney Clients
By Pat Iyer MSN RN LNCC
How do you get your emails opened and read and build a relationship with attorneys so they contact you with cases? Whether you are emailing about cases or marketing through email, part of the secret of reaching clients and prospects is to know how to construct emails. Your subject lines, length and format will get responses if carefully written.
Building the know, like, and trust factors with prospects and clients keeps you top of mind. Emails that provide content and demonstrate expertise are an essential part of the marketing plan. The majority of independent LNCs don’t take advantage of the opportunity to create an opt in list with a free giveaway, followed by email campaigns. This oversight results in lost cases and clients. This session focuses on what is working, not working and how you can incorporate proven strategies to connect with clients.
6 Strategies to Achieve Financial Success in Business
By Cammy Wang M.Ed JD BA
Americans face three critical issues:
- Not saving enough
- Not putting their money in the right places
- Not making enough.
Over 90% of people struggle with at least one of these issues—that includes business owners. What kind of strategies do you need to know to overcome these three major issues? This presentation introduces six financial plans that are critical for any business owner to become financially sound. These strategies are linked to many areas of concern for an individual or business, including cash flow, emergencies, retirement, asset management, proper protection, college funding, and estate planning. Exploring and understanding how these strategies work is the key to building a strong financial foundation for your LNC business.
Conference Replay
Only $279 for the entire conference
Day 4
Complications with Spine Surgery – Impact, Cost and Legal Issues
By Sigurd Berven MD and Barbara J. Levin BSN RN ONC CMSRN LNCC
Have you heard of spinal complications nightmares and wondered if they were expected outcomes? The impact of spine complications is variable regarding cost and effect on health-related quality of life. This session will share some known complications versus the unexpected. How do these impact the value of a case?
Case studies will be co-presented by an orthopaedic spine surgeon and nursing point of view.
Lessons Learned from the Death of Joan Rivers
By Ken Rothfield MD MBA CPE CPPS
Comedian Joan Rivers went to Yorkville Endoscopy in Manhattan for what was a minor throat procedure. She died seven days later. The cause of death was cerebral hypoxia. What went wrong? How did the fact that Joan was a celebrity affect her care? What were the violations of patient safety standards? How did team miscommunication contribute to the outcome? What happened to the facility and surgeons after this incident? Find out in this riveting story.
The Secrets to Marketing Your LNC Business on LinkedIn
By Cheri Martin
LinkedIn is more than just a platform for you to showcase your professional achievements and updates. You're missing 80% of your leads if you're not actively using LinkedIn. With over 675 million members globally, LinkedIn is the fastest growing social media platform in the world, yet still the most untapped social resource.
This session covers the steps you need to follow to attract a strong network, build a robust LinkedIn profile, and craft a winning content strategy. With these strategies, you can expand your reach, maximize your exposure, and spark new sales conversations with the attorney clients that need your services.
From Bland to Wow: Crafting Personal Injury Reports
By Mindy Cohen MSN RN LNCC
How can you ramp up the quality of a personal injury case evaluation report? What documents are crucial? Gain insight into what critical issues must be illuminated in a chronology. This session will cover the legal nurse consultant's role in evaluating the personal injury case. You will gain fresh insight into concepts of liability, causation, and damages as well as evaluating pain and suffering in a case.
You're in great hands with Pat Iyer and Barbara Levin. They are the most experienced LNC conference producers in the world. Pat is the leading provider of LNC business training.
Conference Replay
Only $297 for the entire conference