Podcast
Upsell Hell – What I Learned from the Shower Grab Bar Salesman
My husband decided he wanted shower grab bars installed. Our neighbor gave him the names of two local companies that provided this service. One company (A) quoted 2 bars installed for $89. The other company (B) quoted 2 bars installed for $180. The man at Company B told us that Company A was not licensed…
Read MoreUsing social proof to win attorney clients
Legal nurse consultants who don’t use social proof to gain new customers are overlooking an important marketing technique. Social proof is also referred to as ‘informational social influence’. It is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. There are…
Read MoreOvercoming the Risks of Starting a Legal Nurse Consulting Business
Do you struggle with overcoming the risks of starting a legal nurse consulting business? In my last blog, I wrote about what motivated you to start a legal nurse consulting business. Was it the desire for independence, wealth, recognition and fame, or making a contribution? Do You Embrace or Avoid Risks? Do you consider the…
Read More4 Reasons Why You Became an Entrepreneur
What drove you to want to start a legal nurse consulting business? What was the reason why you became an entrepreneur? What motivated you to take this step? Only a small percentage of the population are entrepreneurs. It is not an easy choice. Independence: is this why you became an entrepreneur? – Was it the…
Read MoreMarketing Letters: Are You Focusing on Your Prospect?
Many legal nurse consultants send marketing letters to attorneys. Here is a typical letter: Dear ________, We would like to thank you for your ongoing confidence in our services. We appreciate your business and look forward to continuing our relationship with you. How can we help you now? Do you have cases that you would…
Read MoreKeyword Research and Your Legal Nurse Consulting Website
Can attorneys find your legal nurse consulting business? do you have a website that includes the results of keyword research? If you do not have a website, you will remain invisible to the vast majority of attorneys who might have otherwise hired you. See Why LNCs need a Website. When you do not control your…
Read MoreProfile of an Attorney Client You Do Not Want
Are you so hungry for work as a legal nurse consultant that you would say yes to any attorney client who asked you to provide services? Mr. Senior Partner slouched in his chair and glared at me. He was a prominent plaintiff attorney who had invited me to come to his office and to bring…
Read MoreSurprising Verdict: Fractured Wrist
Right now I have been reading recent medical malpractice verdicts to find great examples to include in a new book. The one below got my attention. It was a surprising verdict. Surprising verdict in a fractured wrist case The fifty-three year old plaintiff went through cervical surgery. When she awoke, her left wrist was swollen…
Read MoreThe Patient Removed His Own Staples
Would you believe a patient who said a nurse or physicians assistant told him to remove his own staples after he lacerated his leg? The patient removed his own staples. In this interesting case, a 68-year-old man went to the ED with a chainsaw laceration of his left knee. He developed a severe infection in…
Read MoreNursing Liability for Spinal Cord Injury
A patient arrives in the emergency department with a possible spinal cord injury. Or a patient falls in the hospital. One of the first things, which nurses must do, is to assess the patient and determine if there are any changes from the baseline assessment. Recognition of changes in assessment and changes from the baseline…
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