Opt in offer
Irresistible LNC Opt-In Offer Ideas
Do you have an irresistible LNC Opt-in offer? In the competitive world of Legal Nurse Consulting (LNC), standing out and establishing a strong list of interested attorney prospects is essential. One way to achieve this is by creating an irresistible opt-in offer. The goal is to attract your target audience of attorneys. It’s critical to…
Read MoreCreating Irresistible LNC Opt-in Offers – The Basics
An opt-in is a valuable solution or benefit that you give to a prospective client in exchange for their contact information. What is an opt in offer? You may also hear the words ‘freebie’, ‘opt-in gift’, ‘buzz piece’, ‘lead gen offer’, ‘squeeze page’, ‘ethical bribe’, or similar terms to describe an opt-in. Whatever you call…
Read MoreThe Value of Free: When do you Give Something Away?
An attorney asks you to locate an expert witness for a case. How do you charge for this service – or do you? Do you locate the expert for free? Options for Charging for Expert Witness Location An LNC I’ve been coaching asked me about the fees to charge to locate an expert. We discussed…
Read MoreHow to Build Trust and Demonstrate Expertise Through Email
How do you build trust and demonstrate expertise to your attorney clients? Use email marketing. Give away things like free samples or free reports. If I were marketing to attorneys right now I would offer a free 3-page report on how to interpret medical records. Free videos are great, as are also little 2 to…
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