Marketing
How to Qualify Attorneys at an Exhibit with Open Ended Questions
It is imperative to know who you are talking to at an attorney trade show. This is accomplished when you qualify attorneys to identify the people who have the potential to hire you. In step #1 of my four simple step process to get qualified leads at an attorney trade show, I explained how to…
Read MoreGrab An Attorney’s Attention In Your Booth at a Legal Conference
Do you want to grab an attorney’s attention at a legal conference? How interested are you in having and achieving a more productive experience exhibiting at a legal conference? How valuable is it to have qualified leads from ALL your legal conferences? How many qualified leads do you want when you exhibit at a legal…
Read MoreTap the Power of a Referral Program to Get More Clients
One of my National Speakers Association contacts, Dick Bruso, has a Power Referral Program that works based on four concepts: Think of people who like you, trust you, know you are competent and have integrity. They want to assist you get business – if you give them a chance to help. Here’s how to apply…
Read MoreWhy You Object to Asking for Referrals – and Why You are Wrong
Legal nurse consultants who don’t understand the value of asking for referrals to attorneys come up with these excuses. Here’s why they are wrong: 1. I don’t know anyone who knows attorneys Anyone in your life may know attorneys. You don’t know who they know unless you ask. One of my coaching clients had a…
Read MoreGet More Business for Your LNC Business Through Networking
The principle behind networking is simple: your aim is to get more business and connect with people who can refer you to attorneys who handle the kinds of cases best suited for your legal nurse consulting skills. You may be interested in working with medical malpractice, personal injury or workers compensation attorneys. You may be…
Read More3 Myths about Getting More Business as an LNC
You want to grow your legal nurse consulting business. You look for answers as to how to get more attorney clients. Beware of these 3 myths. They will trap you and leave you waiting for a silent phone to ring. Myth #1: I have a great clinical background as a nurse. Just because I understand…
Read MoreNo One Cares About Your Legal Nurse Consulting Services Except You
Legal nurse consultants react to this statement. “What do you mean no one cares about my legal nurse consulting services? I have trifolds, a brochure, and a website, all telling the attorney about my services. That is how I am supposed to market myself. What are you saying?” How are You Unique as a Legal…
Read More7 Tips for Selling to Attorneys
You may have the best clinical background for a case, the greatest desire to grow your legal nurse consulting business, and the best preparation for running your LNC business. If you aren’t effective selling to attorneys, if you can’t close a sale and get the case when an attorney speaks to you, you’ll have to…
Read MoreLegal Nurse Consulting Business Phases
As I talk with LNCs about their businesses, I find that many are stuck in one legal nurse consulting business phase. Here’s what I am hearing from legal nurse consultants. Where do you fit in? Start up – This is the first legal nurse consulting business phase. You have attended a legal nurse consulting program,…
Read MoreHow to Sell to Senior Attorneys Part 2
As a legal nurse consultant, you will be effective in establishing rapport so you can sell to senior attorneys. It is essential you understand how they think. In Part 1, I covered strategic thinking, value of time, professionalism, and trust. Here’s more to consider. Sell to Senior Attorneys by Being Confident Senior attorneys carry themselves…
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