Marketing
Content Marketing for Getting Attorney Clients
Are you using the power of content marketing for getting attorney clients? Attorneys have to relate to you and believe you understand medical issues. There are different ways of conveying your expertise: Blogs Reports Videos Are you using any of these forms of content marketing for sharing your knowledge? If you are not, you are…
Read MoreUse Stories for Selling Your LNC Services
Are you effectively using stories for selling your LNC services? You’ve just finished reading a set of medical records and you think about the story they reveal. Do you ever have trouble sleeping after you read about a person who suffered? I do. One of my coaching clients has an opportunity to work on a…
Read MoreHow to Make Yourself Invaluable to an Attorney
What are the benefits to an attorney in working with an LNC? How do you make yourself invaluable to an attorney handling cases with medical issues? Here are 3 benefits you can discuss with potential clients. Make yourself invaluable by teaching Although attorneys who have a lot of experience handling certain types of cases become…
Read MoreHow to Get More Attorney Clients: Approach Attorneys at Conferences
One of the most frequent questions I receive is how legal nurse consultants can get more attorney clients. Nurses who have completed their LNC training as well as LNCs are various stages in their business development ask me about how to build their client base. I asked Wayne Schoeneberg, a seasoned trial attorney, about his…
Read MoreLNC Website Traffic: Get Seen, Get Business
You’ve built a website for your business. You’ve just wasted your time and money if you don’t focus on how to get LNC website traffic. You want to share your expertise with your prospects You want to attract clients to show what you can do to help the attorney. One of the myths is the…
Read MoreLNC Website: An Essential Tool for Your Business
You have to have an LNC website today. It is not sufficient to say, “I’m just going to go on Facebook and be my business on Facebook. I’m not going to worry about being myself. I’ll go on LinkedIn and do the same thing. I want to just kind of simply promote myself.” That is…
Read MoreBlogging and Relationship Marketing
Blogging and relationship marketing go together. Blogging shows your expertise – you’re connecting with them, but you are not selling them anything. You just try to be that resource for them or at least provide them with good information on your web site that can help them. The focus of a blog is not selling.…
Read MoreRelationship Marketing
Relationship marketing is based on the simple principle of Know, Like and Trust. Know, Like and Trust takes place when you get to know somebody. A lot of times you get to know attorneys by meeting them face-to-face. That could be at a networking event, a legal conference, or a meeting of local businesses. You…
Read MoreLNC Website Name
You have decided to create an LNC website. You wonder what you should consider in picking an LNC website name. What’s in an LNC Website Name? What should you consider in picking your website name? This is an important decision that will drive many other aspects of your branding. Tips for picking a website name…
Read MoreCreate a photo montage video
There are two methods that you can use to create a video without a camera. One is called “Screencasting” and one is called “Photo Montage.” In a previous blog post I share tools for creating a screencast video. In this post, I will describe tools you can use to create a photo montage video. “Photo…
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