Marketing
A Presentation to Attorneys Checklist (Part 2)
You’ve been invited to give a presentation to attorneys. You are excited. You’ve asked the questions about logistics so you know how to prepare (see part 1). These tips apply to what to do the day of the event. PREPARATION Are you crystal clear on the location of the event? Did you allow yourself enough…
Read MoreA Presentation to Attorneys Checklist (Part 1)
You’ve been asked to make a presentation to attorneys. You are thrilled at the opportunity to speak to your target audience. What do you need to know in order to be super prepared for the event? Here’s how to get ready? QUESTIONS OF THE CONTACT Why would the contact like you to speak at this…
Read More9 Copywriting Tips for a Legal Nurse Consulting Website
It is important to be aware of the vital elements of selling when you write sales copy for your legal nurse consulting website. You need to know the things that will persuade your potential clients to buy and how to close the sale. This takes a little knowledge and practice. 1. Learn by example. One…
Read More9 Copywriting Tips for Legal Nurse Consultants’ Marketing Letters
You send marketing letters to attorneys. You wonder if you are using best practices to reach your attorney audience. Here are 9 copywriting tips for legal nurse consultants. 1. Your marketing letter is your marketing person. It is critical that you have a well written persuasive sales letter or you will not be able to…
Read MoreSocial Networks Legal Nurse Consultants Need to Use
Which social networks do you need to use? I still run into LNCs who are not using social media at all. Without social media you will remain a best kept secret. What can you do as a legal nurse consultant to stand out on social media? These are commonly used social networks and tips for…
Read MoreSocial Media Best Practices: Stand Apart from the Crowd
Social media best practices aren’t always common knowledge. Standing apart from the crowd on social media is important, if you want to become known and successful. You know that the key to getting more attorneys to hire you is whether you are known, liked, and trusted. Social media is the key to getting you there…
Read MoreHow to Elevate Your Legal Nurse Consultant Brand
Are you a Walmart or a Neiman Marcus legal nurse consultant? Either one is a billion dollar company but their models are different. Do attorneys see you as a commodity? Do you get calls from attorneys who are price shopping? If this is happening, how can you elevate your legal nurse consultant brand? If you’re…
Read MoreBeautiful Branding for Legal Nurse Consultants
When you think of branding, what comes to mind? Logos? Colors? That’s what most people think of, so you’re not alone, but there is so much more to branding for legal nurse consultants branding than the colors on your website and your logo—although both of those things are important, of course. Here’s how Entrepreneur Magazine…
Read MoreWhat Social Media Platforms Should You Be On?
There are so many social media platforms. It can start to get really confusing for legal nurse consultants trying to use social media for their business. The top social media channels for businesses are Facebook, Twitter, LinkedIn and YouTube. In this post I share tips about the first 3. I will save tips about YouTube…
Read MoreHow to Build Trust and Demonstrate Expertise Through Email
How do you build trust and demonstrate expertise to your attorney clients? Use email marketing. Give away things like free samples or free reports. If I were marketing to attorneys right now I would offer a free 3-page report on how to interpret medical records. Free videos are great, as are also little 2 to…
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