Marketing
Screening Medical Malpractice Cases for Merit: A Vital LNC Role
An inexperienced attorney gets a call from a plaintiff who wants to know if she has a valid medical malpractice case. The attorney contacts you for help in screening medical malpractice cases. Our role is vital Why is it so important for an attorney to use your services for this purpose? Inexperienced LNC and inexperienced…
Read More5 Tips for Networking Locally
Networking locally is an important part of growing any legal nurse consulting business. You need to network if you want to grow your business to help attorneys in your local area. Networking in your local area can be especially important, as it gives you opportunities to connect with attorneys in your community. It can also…
Read MoreSelling to Attorneys: How to be C Personality with a D Personality Attorney
In my previous post, I described the 4 types of personalities according to the DISC model. Selling to attorneys involves understanding both you and your prospect’s personalities. There are lots of sources for taking a DISC assessment. Lorna Kibbey’s podcast highlights a source she trusts. The DISC assessment does not specifically create a label of…
Read MoreSnapchat and Instagram for Legal Nurse Consultants
If you are marketing to younger attorneys, chances are they are on Snapchat and Instagram. Many younger professionals and people have left Facebook and headed to these other two social media platforms. Snapchat One of the fastest growing social media networks is Snapchat. It offers a quick and interesting way to share information with your…
Read MoreInexpensive Ways to Promote an LNC Business
LNCs ask me all the time: “How can I get business if I don’t have money to spend (because I don’t have business). How can I promote an LNC business?” First, let’s be clear that starting and running a business takes money. It is unrealistic to think you can start and build a business without…
Read MoreTop Tips for a Successful Life Care Planning Business Part 1
What does it take to run a successful life care planning business? You have mastered the fundamentals of Life Care Planning, and you have gotten some cases, but you know you could be doing more to build your business or improve cash flow. Successful Life Care Planners pay attention to five pillars: expertise, marketing, client…
Read MoreHow to Use Signs to Attract Attorneys at a Trade Show
What are some of the elements that you should consider when you’re designing your booth? How can you use signs to attract attorneys at a trade show? What goes on the signs? How can you lay out the information when you’re working with a company to help you create your booth for you? How will…
Read MorePreparation for an Attorney Trade Show: Key to Success
Having a systematic way to approach preparation for an attorney trade show will ensure you are well-organized. One time I got half way to an exhibiting site, which was in Atlantic City about 2.5 hours from my office. I stopped to pick up a legal nurse consultant who was my employee. When I casually looked…
Read MoreLegal Nurse Consulting Sales Tips for Reluctant Sales People
Would it come as a surprise to you if I said we’re all sales people? It’s true. Closing legal nurse consulting sales requires being able to identify prospects you want to work with and then getting the case in your door. Don’t think of yourself as closing a sale when you get a case? Although…
Read MoreHow to Polish Your LNC Resume
You want to put your best foot forward and supply a potential client with a resume. You will need to send an LNC resume. What should you know about how to present your credentials? Are there hidden traps on your curriculum vitae (CV) or LNC resume? You have accumulated a lot of great professional expertise…
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