Marketing
How to Find Reliable Data about Your Market
Have you been challenged to find reliable data about your market? You want to know what percentage of plaintiff attorneys handle personal injury cases in your state, for example. You are curious because you suspect this is an untapped market. Or you want to learn more about the field of legal nurse consulting. What’s a…
Read MoreHow Often Should You Send an LNC Email Newsletter?
I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I digitally send an LNC email newsletter instead? And if so, how often? If you’ve wondered if you send a newsletter to your clients, whether printed or digital, let me first state that every time…
Read More3 Tips to Build Relationships with Referral Sources
With all the various social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than to attend virtual functions and build relationships. Suppose you depend solely on social media for your marketing. In that case, you’re missing a vast opportunity to…
Read MoreYour LNC Business Photos: 3 Tips to Working with a Photographer
Let me ask you, “Have you ever been surprised to see the difference between a person’s headshot and the reality?” You should get professional photos taken every 1-2 years so that your image matches your face. Your LNC business photos should be taken by a professional photographer. When developing your business, you are your brand…
Read MoreYou’re an LNC Problem Solver, Not a Marketer
So many legal nurse consultants dread marketing. When I taught a program about marketing for the New Jersey Chapter of the American Association of Legal Nurse Consultants last month, some of the LNCs present groaned when they talked about how they disliked marketing. They did not see themselves as LNC problem solvers. Far too many…
Read MoreMake a Trade Show Work for You: Why It is Important for Your Business
A trade show can provide you with new leads, strengthened relationships with clients, and potential new relationships with other exhibitors. In this post, I share in my experience and that of others to describe why this can be an important way to build your legal nurse consulting business. This is a great time of the…
Read MoreHow to Finish What You Start: Social Media
You know that frustrating feeling of not being able to finish what you start? If your life is a graveyard for unfinished projects, read this. Everyone does it. You have an exciting new project. You can imagine the happiness its completion will give you. You start working on it—and then you abandon it. Working on…
Read MoreHow to Sharpen Your LNC Marketing Plan
Your LNC marketing plan is a piece of your business plan. The business plan spells out what your business does and does not do as well as your business goals. It covers more than marketing as it discusses your services, financing, staffing, and strategic alliances. It also includes your vision. If you’ve ever taken out…
Read MoreHow to Write Your Way from Need to Solution to Sale
You have a service you want to sell. In order to do this, you must define what your potential client or customer needs so that you can drive the solution to sale. You will often do this in the form of sales copy, which can be a letter to your prospect, a message on your…
Read MoreDo You Need to Continually Learn? Only if You Want to Stay in Business
Your LNC business needs nourishing like plants in a garden. Continually learn new ideas, new approaches, and new methods to create the stimulus to change. You can’t put new ideas into an old mindset. You can’t achieve new results with old behaviors. This is a hard reality of life. Your comfort zone is a danger…
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