Marketing
Marketing Challenges for Legal Nurse Consultants
What creates marketing challenges for legal nurse consultants? Consider these common marketing challenges for legal nurse consultants. Fear and low self-confidence Listen to the underlying emotion in this question. “If you have no experience, is it realistic that an attorney will contact you?” Consider your mindset. Are you convinced that what you know is of…
Read More5 Ways LNCs Prove Worth to the Attorney
Attorneys turn to legal nurse consultants to help them understand the medical issues in a case. Here are 5 things you can do to help an attorney with this responsibility and prove worth to the attorney. 1. LNCs Evaluate Medical Records You have the ability to decipher medical records. An LNC is often responsible for…
Read MoreHow to Engage Attorneys
You’ve decided to offer to present a medical topic to a group of attorneys at their law firm. These are some techniques of how to engage an attorney. You can stimulate engagement in a number of different ways. It is easiest to understand them if you envision yourself standing in front of a room of…
Read MoreA Great Question to Ask a Prospect
Do you ever get feel uncomfortable when talking with an attorney? You think the attorney would be a perfect client. Here are some thoughts on a great question to ask a prospect. You don’t want to scare them off by being “sales-y” or mechanical in your sales approach. I know…I’ve resisted the “formal” scripting of…
Read MoreHow Do You Use Ethos, Pathos and Logos in Your LNC Marketing?
Aristotle is the father of these three terms of persuasion. The Greek terms may be unfamiliar to you, but I’ll bet you know these concepts by other names. Ethos, pathos and logos make up some of the most commonly used methods of persuasion. Are you using these concepts in your marketing? Ethos involves selling yourself.…
Read MoreLNCs: New Business Marketing
Unless you are so busy that you are overwhelmed with work, you need to do new business marketing. In my first post, I discussed database marketing. In my second post, I described referral source marketing. In this post, I share ideas for new business marketing. New business marketing Your New Business Marketing will consist more…
Read MoreReferral Source Marketing
In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. This means that Referral Source Marketing is communicating with all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be…
Read MoreDatabase Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
Read MoreLegal Nurse Consultants Need Websites
Legal nurse consultants need websites. I love websites. I absolutely think they’re necessary. I do not think that anyone should go without a website. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually…
Read MoreTips for Cold Calls on Attorneys
Are you making cold calls on attorneys? Being Prepared for Objections When You Make Cold Calls on Attorneys One thing I can tell you about objections: if you can’t overcome them, you’ll never close the sale. Here are 3 tips to stay in control so you can get to the next step. Tip 1. Identify…
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