Marketing Online
Easy Tips to Create a Video for Your LNC Business
Looking for tips to create a video for your business? Video is one of the most underutilized aspects of internet marketing. A picture can tell a thousand words, so just think how many words a video must tell! Not only can you convey more information through a video, but it will also be more engaging,…
Read MoreSocial Media Transparency: How Much is Too Much for an LNC
Transparency, authenticity, and trust are vital traits for an LNC. But, how open and honest should you be when you share your story? Podcasters Pat Flynn and Jon Lee Dumas are notorious for their transparency, going so far as to post monthly income. You might think that when you’re making the kind of money they…
Read MoreHow well does your LNC website represent your LNC business?
As an LNC business owner, you take direct responsibility for many if not all aspects of your business. That also includes your LNC website. You shouldn’t play webmaster. An expert should design, set up and maintain your company web site. Even with an internal or outside webmaster, your LNC website is an aspect of your…
Read MoreHow to Make Your LNC Marketing Skyrocket
You may have heard of push and pull marketing. Applied to LNC marketing, in push LNC marketing you reach out to attorneys through cold calls and cold visits – activities that you might secretly wish you didn’t have to do. Pull marketing is more effective. In pull LNC marketing you attract people to you. You…
Read MoreHow to Make Your LNC Website Inviting
If you don’t have an LNC website, you won’t be found. You are invisible to the attorneys who want to check you out before picking up the phone to contact you about a case. I strongly recommend a WordPress website because of the way it gives you design, plug in and theme options. Your Home…
Read MoreHow will 2019 Affect Legal Nurse Consulting?
On December 5-6, 2018, I participated in a 2-day conference for C-Suite executives and their C-Suite Network Advisors. Here’s what I learned that will impact marketing and managing your legal nurse consulting practice in 2019. Use of stories You’ll see more advertising that tells a story rather than lists the facts about a product or…
Read MoreHow to Write Your Way from Need to Solution to Sale
You have a service you want to sell. In order to do this, you must define what your potential client or customer needs so that you can drive the solution to sale. You will often do this in the form of sales copy, which can be a letter to your prospect, a message on your…
Read MoreHiring a Webmaster? Here’s What to Ask
Finding the right person when you are hiring a webmaster to create or modify your website is crucial. Here are some of the questions to ask a person you are interviewing. First, start with explaining what your business is about and who is your target audience. I saw one site done by a man who…
Read More9 Search Engine Optimization Tips for LNCs part 2
You are planning to create or refine a website. You know that my search engine optimization tips for LNCs will increase your visitors. With more attorney visitors, you have more opportunities. Here are 9 tips on getting more visitors to your site. Did you check out part 1 of this series too? 1. A good…
Read More9 SEO Marketing Tips for Legal Nurse Consultants part 1
Does SEO or search engine optimization mystify you? If you have a website, use these SEO marketing tips for legal nurse consultants. Look at your content from how search engines will evaluate your site. The strategies you use add “SEO juice” that attracts search engines. 1. Use a keyword or keyword phrase as the text…
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