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Do You Need to Continually Learn? Only if You Want to Stay in Business
Your LNC business needs nourishing like plants in a garden. Continually learn new ideas, new approaches, and new methods to create the stimulus to change. You can’t put new ideas into an old mindset. You can’t achieve new results with old behaviors. This is a hard reality of life. Your comfort zone is a danger…
Read MoreClients First: How to Create a Client-Centered LNC Business
During the deep dark days of the Great Recession of 2008 – 2009, just a decade ago, two real estate agents thrived. Their competitors were going out of business, yet they had all the work they could handle. Joseph and JoAnn Callaway share their strategies in The Two Word Miracle: Clients First, a book I…
Read MoreHow to Create Compelling LNC One Sheets
You may be wondering, “What is a one sheet?” A compelling LNC one sheet is a concise marketing tool that you share with attorney prospects. I first heard about one sheets when I began getting involved with the National Speakers Association 10 years ago. Professional speakers use them to get more business. If you are…
Read MoreHow to Cut Your Advertising Costs and Get More LNC Business
Does it sound counterintuitive that you should be able to cut your advertising costs and yet get more attorney clients? It did to me, until I took to heart the concept that it costs five times as much to attract a new attorney client than to keep an existing one. Before I really focused on…
Read MoreAre these hidden traps on your C.V. or resume?
You have accumulated a lot of great professional expertise and experience. Your client asks for a copy of your C.V. or resume. The difference between these two is primarily in the area of focus and length. A resume is shorter than a C.V. A CV provides a greater depth of information. A C.V. has no…
Read MoreAre You Too Talkative as an LNC?
When was the last time you were around a person who was too talkative? Are you talking at your prospects instead of with your prospect? The Talkative Captain It was a beautiful South Florida day – clear skies, light wind. Our older son, who lives in India, was staying with us for a few precious…
Read MoreDo Intimidating Clients Get Under Your LNC skin?
An LNC picks up the phone to answer a call from an intimidating client. He is inquiring about her fees for locating an expert witness. After she names her flat fee, he says, “That is way too much money for what is involved. All I need is a well-qualified, imminent neurosurgeon expert witness for my…
Read MoreHow to Proofread Your LNC Work Product
Have you ever made a cringe-worthy typo? I have. Embarrassing typos reflect on your expertise for creating detailed oriented reports and other work product for attorneys. Knowing how to proofread your work product makes the difference between something that makes you ashamed and something that makes you proud. Sound harsh? There are a lot of…
Read MoreStrengthening Your Client Relationships: Personal Touches
What can you do to help your clients? What are you doing that is strengthening your client relationships? Look for opportunities to assist them. The defendant infectious disease doctor testified in his deposition that he had a cocaine issue. He turned himself in for treatment when his pusher was arrested. Not realizing the doctor’s history,…
Read MoreShould you lower your rates? How to deal with price pressure from attorneys
It’s happened to every legal nurse consultant at one time or another—probably more than once. You quote your hourly rates, only to have your potential client respond with, “That sounds great, but I can’t afford it. You charge THAT much? Can you lower your rates for me?” What do you do? Should you lower your…
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