Business Development
Legal Nurse Consultants Need Websites
Legal nurse consultants need websites. I love websites. I absolutely think they’re necessary. I do not think that anyone should go without a website. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually…
Read MoreTips for Cold Calls on Attorneys
Are you making cold calls on attorneys? Being Prepared for Objections When You Make Cold Calls on Attorneys One thing I can tell you about objections: if you can’t overcome them, you’ll never close the sale. Here are 3 tips to stay in control so you can get to the next step. Tip 1. Identify…
Read MoreHow to Create a Successful LNC Practice
How to Use “Social Proof” to Promote Your Legal Nurse Consultant Business Part 2
In part 1, I discussed writing advertising copy, whether it’s on your website, in a direct mail piece such as a brochure, or in an email. Your main objective is to get the reader to respond in a specific way – buy your services, sign up for the newsletter, volunteer for the event, etc. Are…
Read MoreYour 2014 Business Plan: How To Avoid Being Blown Off Course
Do you have a business plan? Are you braced to avoid having your business blown off course? Are you planning to recover from being blown off course? How can you avoid having your business blown off course? If you don’t have goals for your legal nurse consulting business, you’ll easily get off course. The business…
Read MoreBecoming Perfect? Ask Joe
Is becoming perfect possible? “Joe” (name changed) had on the surface everything going for him. He was a graduate of an Ivy League college and ran a successful business. He was personable and friendly and made others feel important and respected. But Joe had a piece missing from his personality: a conscience. He was a…
Read MoreHow to Overcome Your Fear of Exhibiting
Have you tried exhibiting at an attorney conference as a way to exhibit your legal nurse consulting services? Do you have fear of exhibiting? Tackling a Fear of Exhibiting I knew that exhibiting at an attorneys’ conference was a good way to market my legal nurse consulting services, but I was deeply anxious about the…
Read MoreNew Years Resolutions: Is There Hidden Garbage in Your Life?
The setting was perfect – crystal white sand, a calm blue green Gulf of Mexico, deep blue beach umbrellas dotting the sand, and some puffy clouds. My friend and I had walked along a boardwalk through mangroves to reach the restaurant that perched on the edge of the land (seen in this photo as the…
Read MoreUpsell Hell – What I Learned from the Shower Grab Bar Salesman
My husband decided he wanted shower grab bars installed. Our neighbor gave him the names of two local companies that provided this service. One company (A) quoted 2 bars installed for $89. The other company (B) quoted 2 bars installed for $180. The man at Company B told us that Company A was not licensed…
Read MoreUsing social proof to win attorney clients
Legal nurse consultants who don’t use social proof to gain new customers are overlooking an important marketing technique. Social proof is also referred to as ‘informational social influence’. It is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. There are…
Read More