Business Development
5 Ways LNCs Prove Worth to the Attorney
Attorneys turn to legal nurse consultants to help them understand the medical issues in a case. Here are 5 things you can do to help an attorney with this responsibility and prove worth to the attorney. 1. LNCs Evaluate Medical Records You have the ability to decipher medical records. An LNC is often responsible for…
Read MoreHow to Engage Attorneys
You’ve decided to offer to present a medical topic to a group of attorneys at their law firm. These are some techniques of how to engage an attorney. You can stimulate engagement in a number of different ways. It is easiest to understand them if you envision yourself standing in front of a room of…
Read MoreA Great Question to Ask a Prospect
Do you ever get feel uncomfortable when talking with an attorney? You think the attorney would be a perfect client. Here are some thoughts on a great question to ask a prospect. You don’t want to scare them off by being “sales-y” or mechanical in your sales approach. I know…I’ve resisted the “formal” scripting of…
Read MoreShould You Add a New LNC Service?
Should you offer attorneys a new LNC service? Should you provide medical illustrations, trial consulting, jury selection guidance, mock trials or more new services? Model for adding a new LNC service This is a model you may use to determine the level of risk and possibility of success for offering new LNC services or products.…
Read More3 Ways to Build Your Legal Nurse Consulting Business
How can you build the foundation for a strong legal nurse consulting business that will carry you forward? Here are 3 tips that helped me grow a successful business. 1. Never stop marketing It is tempting to connect with one or two key clients and get complacent. You are receiving a steady flow of cases.…
Read MoreLNCs: New Business Marketing
Unless you are so busy that you are overwhelmed with work, you need to do new business marketing. In my first post, I discussed database marketing. In my second post, I described referral source marketing. In this post, I share ideas for new business marketing. New business marketing Your New Business Marketing will consist more…
Read MoreReferral Source Marketing
In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. This means that Referral Source Marketing is communicating with all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be…
Read MoreDatabase Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
Read MoreLegal Nurse Consultants and Paralegals
When I am marketing at an attorney conference, attorneys often say to me, “I have a paralegal. She handles my records. Why do I need a legal nurse consultant?” Attorneys may be confused about the differences between legal nurse consultants and paralegals. Your ability to market your services is dependent on a skillfully phrased answer…
Read More5 Traits of Successful Legal Nurse Consultants
Successful legal nurse consultants have to possess some sales skills. You are selling your capabilities to assist attorneys, the value of your services, and the outcomes the attorney will achieve by using your help. Your business will flounder without sales skills. See this video on how to be a successful legal nurse consultant. All business…
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