Blog
LNCs: New Business Marketing
Unless you are so busy that you are overwhelmed with work, you need to do new business marketing. In my first post, I discussed database marketing. In my second post, I described referral source marketing. In this post, I share ideas for new business marketing. New business marketing Your New Business Marketing will consist more…
Read MoreReferral Source Marketing
In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. This means that Referral Source Marketing is communicating with all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be…
Read MoreDatabase Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
Read MoreLegal Nurse Consultants and Paralegals
When I am marketing at an attorney conference, attorneys often say to me, “I have a paralegal. She handles my records. Why do I need a legal nurse consultant?” Attorneys may be confused about the differences between legal nurse consultants and paralegals. Your ability to market your services is dependent on a skillfully phrased answer…
Read MoreLNCs: How to Collect Your Cash
You can’t collect your cash? If you’re in business as a legal nurse consultant, this could happen to you. • Clients request services for which they cannot pay. • You provide services, and then struggle to obtain payment. • Slow payers strangle your cash flow. • Payment issues poison your relationships with clients. It doesn’t…
Read More5 Traits of Successful Legal Nurse Consultants
Successful legal nurse consultants have to possess some sales skills. You are selling your capabilities to assist attorneys, the value of your services, and the outcomes the attorney will achieve by using your help. Your business will flounder without sales skills. See this video on how to be a successful legal nurse consultant. All business…
Read MoreLegal Nurse Consultants Need Websites
Legal nurse consultants need websites. I love websites. I absolutely think they’re necessary. I do not think that anyone should go without a website. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually…
Read MoreMaking the Most of Exhibiting at Attorney Conferences
You’ve decided to get involved with exhibiting at attorney conferences. You purchased your booth, set everything up on site, collected business cards, took notes about likely cases, and carried everything back to your home or office. Schedule Post-Trade Show Follow Up On Your Calendar Don’t blow it now. Make immediate contact your HIGHEST priority when…
Read MoreLegal nurse consultants and technology
As an independent LNC, you will need to make many decisions about your business. Legal nurse consultants and technology equal one of the most important and potentially expensive components of your business. Technology encompasses both hardware equipment and software applications. What are your business needs? Do you need all of these? a computer and printer,…
Read MoreThe Medical Records Arrived: What Do You Really Have?
The medical records arrived and it is time to evaluate what type of files you actually received. Electronic medical records or EMRs describe anything from paper records being scanned into a PDF format to an actual EMR. The records can also be a combination of scanned records and computer generated EMR information. True EMRs are…
Read More