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7 Tips for Connecting With Your Clients
Have you ever picked up the phone for the purpose of connecting with your clients, just to say, “Hi, I just wanted to see how you were doing” and not try to sell them something? Here’s how to use reasons for connecting with your clients to deepen your relationship. 1. Call when you see a…
Read MoreCourtroom Battle: My Worst Day in Court as an Expert Witness
The defense attorney stomped into the courtroom, radiating nervous energy and anger. She dropped a copy of my Nursing Malpractice text onto her counsel table. When I looked at her, I knew that as the plaintiff’s nursing expert, I was in for an expert witness courtroom battle. My client had asked me to testify on…
Read MoreDoes Cold Calling Work for Legal Nurse Consultants?
One myth about cold calling is that it doesn’t work. That’s a real myth. Cold calling is a technique whereby a salesperson contacts individuals who have not previously expressed an interest in the products or services that are being offered. Cold calling typically refers to phone calls but can also involve drop-in visits, such as…
Read MoreClosing a Sale: How to Increase Your Opportunities
Do you want to know how to increase your opportunities for closing a sale? You may not think of a conversation with an attorney about a new case as being a sales transaction, yet it is. You have something the attorney needs (your expertise and assistance). The attorney has something you need: the ability to…
Read MoreWhat is the Ideal Blog Post Length?
Are you blogging? Are you confused about the ideal blog post length? A lot of LNCs ask me how many words they should strive for. Who needs to see you blog post? Actually, you are writing for humans and spiders. It is really only worth blogging if both “bods” (human readers) and “bots” like what…
Read MoreTips for Closing the Sale: When an Attorney Calls
Do you ever hesitate when it comes to closing the sale? Legal nurse consultants get phone calls from attorneys who ask them about cases and that is a sales opportunity. How do you structure the conversation so you can encourage the attorney to send the case? Fear of Sales Affects Closing the Sale Have you…
Read MoreHow to Meet Blogging Deadlines
Once you commit to starting a blog, you should work out systems for meeting your blogging deadlines. Few things look more neglected in the online world than a blog that has not been updated for years. Consistency is essential when running a top-notch blog. There are many ways to successfully manage your blogging schedule. Every…
Read MoreDo you have the right LNC business processes in place?
In a Legal Nurse Podcast, Regina Clarke shared her thoughts about the right business processes that healthcare organizations need to have in place. She said, “These four fundamentals hold true for every organization that wants to improve the experience for the customer. In health care clearly the customer is the patient.” She got me thinking…
Read MoreWhat Social Media Platforms Should You Be On?
There are so many social media platforms. It can start to get really confusing for legal nurse consultants trying to use social media for their business. The top social media channels for businesses are Facebook, Twitter, LinkedIn and YouTube. In this post I share tips about the first 3. I will save tips about YouTube…
Read MoreHow to Build Trust and Demonstrate Expertise Through Email
How do you build trust and demonstrate expertise to your attorney clients? Use email marketing. Give away things like free samples or free reports. If I were marketing to attorneys right now I would offer a free 3-page report on how to interpret medical records. Free videos are great, as are also little 2 to…
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