Branding – risks of going cheap by Guest Author Jena Rodriquez

So many people are getting laid off from their jobs these days, yet instead of getting a new job, they are starting their own business and developing their own branding. THIS is exciting! I love when the entrepreneurial spirit is alive and kicking. The thing about start ups is that they are “young” and ideal clients want to know that they can trust you to provide them a quality product and/or service.

Cheap branding

Think about this…..Who wants to buy your service at the price you are worth if you look like you opened shop yesterday? Who wants to buy your product at top dollar when it looks like you made the packaging and labeling in your basement? People want to do business with people they trust, like and know (and with someone that other people trust).

So how do you create the illusion that you have been in business for long enough and you have the experience to back up your offering? You got it! Branding! It is not just about creating your logo and sticking it on a business cards; it is so much more. In order to truly discover, define and deliver on your brand, you must spend some time in inquiry; asking yourself the what, why and who questions. It is about getting clarity and persistent focus and intention on what you wish to promise your audience. THEN your ideal clients will show up!

Learn more about Jena’s unique expertise by listening to the replays of a webinar Jena presented. See this link for details. Get the digital downloads on demand.