Blogging: Follow the Gold, Not the Glitter

One of the biggest mistake LNCs make regarding blogging is to view success in terms of statistics. They think:

“If 1000 people viewed my blog post, that equals success.”
“If I have 50 comments on a post, the world liked it.”

Of course, when one of their blogs gets little attention, they are failures.

They will check their statistics hourly, hoping for a rise in the numbers. Their spirits rise and fall according to the statistics.

That’s Following the Glitter

I can write about this with some knowledge because I have pursued glitter with frantic attention. I’ve wondered why my thoughtful, heartfelt, and timely post didn’t attract a lot of attention.

Like anyone, I have more to learn about blogging, but I’ve learned a few things that may be worth more than all the books on how to succeed as a blogger.

I’ve learned a lot from 10 years of blogging.

Checking and Focusing on Statistics Wastes Your Time and Energy

If you actually clocked how much time you spend checking the statistics for your latest post, you’d realize how much time you’ve taken that could be spent writing the next one.

If you acknowledge how depressed and discouraged you feel when your statistics are low, you’d recognize that you’ve robbed yourself of the enthusiasm and fire you need to write a post.

When you follow the glitter, you don’t get the benefit of the gold.

What’s Blogging Gold?

The most important element of gold is mastery, which means doing something over and over again until you’re good at it. It means accepting that your first blog posts may not be very good. They may even be less than not very good.

We’re familiar with the statement that if something is worth doing, it’s worth doing well. Consider this: If something is worth doing, it’s worth doing badly.

It’s worth doing badly because that’s how we learn from our mistakes. We learn from the blog posts that are awkwardly written and wander all over the place. We learn how to do a better job of writing them.

Practice may not make perfect, but it makes improvement. It makes for increased confidence. It builds commitment.

Here’s More Gold

What you want from blogging is quality, not quantity. The comments that say, “Nice post” or “Great job” have much less meaning than those that thoughtfully consider what you’ve written and in which the author offers some of her own ideas on the subject.

That person (hopefully an attorney) will remember you. She is more likely to follow you. If your interests intersect, she may reach out to you about a case she thinks you might find interesting, or you may decide to make direct contact.

She’s not just a fan. She’s a potential client.

Blogging makes the most sense as a business strategy when you focus on making meaningful contacts. The more you practice your writing, the more carefully you read and respond to thoughtful comments, the closer you bring yourself to forming a network of associates and meaningful relationships.

That’s gold.

• Find out exactly why you can get more business with blogging. More traffic converts into qualified leads and increased profits.
• Learn how you can quickly maximize the benefits of blogging to improve credibility confirm your authority, and grow your business fast.
• Discover the secrets of successful blogging… the What, the Why, the How…
  and much, MUCH more!

Watch our free masterclass on blogging.

Get all the details about our free on demand online training.