Why Not Having a Unique LNC Website Hurts Your Business

First, I am assuming you have a unique LNC website. If you don’t, read why you need one.

The drawbacks of not having a unique LNC website

Do you have a cookie cutter website? Many LNC websites have identical information on them. The only page that is changed is about the business owner. Plus the color scheme and graphics are different.

Ask yourself, “How does this make me stand out? How does this highlight my talents, areas of expertise, skills and personality?”

Answer: “It doesn’t.”

It is time to have a look at your website and see how you can improve it. You say, “Someone else is in control of my website. I have a webmaster. When I want to make a change, he charges me.” Ask yourself, “Who should own your website and have the ability to make changes?”

Answer: “You.”

Do I have your attention?

In the olden days…

Before Word Press became a popular software for blogging and then for websites, it was common for webmasters to create websites, charge each business owner for a virtually identical design, load it with identical content, and not permit the owner to have control of it.

I know this territory. My first website was created in 1996. I paid my webmaster to set up and maintain four websites. It was great for him; he loved the work. He is also my son so it gave us a reason to engage, plan and fix.

But it became evident that it was not efficient or cost-effective to maintain that model. I convinced him to convert the sites from Dreamweaver to Word Press. Now we maintain them and consult with him only when we are stumped.

Search engines love changing content

“Why would I want to add new material to my site”, you ask? Search engines love ever-changing content and reward sites with higher search engine rankings. One of the hottest trends in marketing is the use of content marketing. This is a broad term that refers to creating content to attract your target market. Your unique content goes on your unique LNC website.

Critical care nursing may be your area of expertise. How many topics can you write about to show what you know? What do attorneys need to know about your specialty? Here’s a right off the top of my head brief list, and I am not a critical care nurse.

• How to self-extubations occur?
• How does the stress of the critical care unit contribute to medical errors?
• What sensations does a patient on a ventilator experience?
• What is ideal staffing in ICU?
• What is a handoff and why is it important?
• Why do critical care nurses turn off alarms?

You can’t achieve the goal of fresh content on your site every week if you have to pay someone to make minor changes, or load a blog, or new article.

“Oh”, you say, “but adding content to a website must be complicated.”

Answer: “Actually, no, once you learn a few basics. If you can type and insert a picture of the right size, you can use Word Press.”

I urge you to examine the rationale for taking charge of your website. Learn how easy it is by taking our marketing course, “How to Get All the Clients You Need”. Seven speakers presented 6 topics, one per week. If you do not have a website or do not control your website, pay particular attention to our session on websites. Watch the replays at your convenience.

Pat Iyer MSN RN LNCC is president of the Pat Iyer Group. She maintains several websites.