People have always liked stories, but many business leaders forget to use this great way to connect with clients and customers.
If you want to get a point across, make your content easy to understand, show a new way of doing things, or make a sale — just tell a story.
You don't need to write a fancy story. It just has to be personal and make people feel something. It can be simple.
If you're a LNC, you should know that facts alone won't win over clients or customers. You need a connection, and nothing does that better than a story.
In Powerful Storytelling in Business: How to Captivate Your Clients, Pat Iyer, who has written dozen of books, shares her experience and tips alongside other experts.
As you become comfortable with telling and writing stories, you will experience results in your LNC business, and realize how stories can change lives.
As an expert witness, Pat Iyer has to convey to juries the pain and suffering a victim of medical malpractice experienced. She integrated the storytelling skills she developed into her career as an editor, ghostwriter, writing coach.
In this book, you’ll discover how to:
Collect useful stories from your family history, your life, sources like Reader’s Digest, People magazine, and newspaper and online sources.
Use fascinating methods of telling stories
Use your experiences to connect with your audience
Make your stories more powerful by using powerful words that appeal to the senses and emotions
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Pat Iyer MSN RN LNCC has been telling stories since her high school English teacher encouraged her to write. She builds stories into her presentations, blogs, and books.