How to Finish What You Start: Social Media

You know that frustrating feeling of not being able to finish what you start? If your life is a graveyard for unfinished projects, read this.

Everyone does it. You have an exciting new project. You can imagine the happiness its completion will give you. You start working on it—and then you abandon it.

Working on it wasn’t as much fun as you thought it would be. Maybe you saw that it would take longer than you expected. Maybe you realized that you’d forgotten some key elements. Your enthusiasm died, and it went to the project graveyard.

The solution?

Make your projects smaller so you can finish what you start

Set your big goal. Describe it fully, preferably in writing. Then break it into pieces and make target dates for the completion of each piece.

Recently I have reluctantly given up my paper calendar and now schedule all of my to dos on my Google calendar. This system works a lot better in my mobile life.

(I realized I had to switch over when I was in Baltimore with my husband at a doctor’s office and could not schedule the follow up appointment my husband needed because I did not have my paper calendar with me. Plus I was feeling really uncool pulling out a paper calendar at meetings while all of my colleagues pulled out their phones.)

A Piecework Example

Let’s say you have a plan to get visible in social media.

First, make a list of the various platforms where you want to be active. Each of these is a piece of your project.

Then do an enthusiasm check. Why do you want to be active professionally on social media? Do you love interacting with people, or did someone tell you it was a good idea? Do you think it will enable you to connect with attorney prospects?

Ask this question about each social media outlet you’ve listed. You might discover that you have no idea what Instagram is. To you, it doesn’t look very inviting. Good. Cross it off the list.

Order your list with the social media platform you like best at the top of the list, and list the others in descending order.

Focusing in on the Pieces

Maybe you picked LinkedIn. You’re already active there, and you’ve made some connections.

Now look at it from a business perspective. Search to find accounts of people who share your profession.

Look at the language in their profiles and see what attracts your attention. Also note the profiles that are underdeveloped or filled with language that focuses on services instead of benefits of working with a legal nurse consultant.

Explore the opportunities to post articles or videos on LinkedIn.

Write down as many ideas as you can. Make a schedule for posting and continue to connect with those who share your professional interests as well as attorney prospects.

Don’t start any social media projects on any other platforms until you’re well launched on your first. This is a good place to remind you to be patient. Don’t expect results to roll in overnight.

Continue to check out what other people in your field are doing. Profile maintenance is an ongoing project.

Once you feel that you’ve got LinkedIn under control, pause to congratulate yourself, and move on to the next platform, following the same process.

Success Comes Sooner and with Reduced Stress

If you tried to get active on several social media sites at once, you’d soon become overwhelmed with the volume of work and you won’t finish what you start. The one-at-a-time approach allows you to build your mental muscles.

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