LNC Success: Facing Your Fears

What are some key ingredients for LNC success? I hear from LNCs who are discouraged by some of their marketing efforts. They feel like they are hitting a wall. Discouragement will kill your business aspirations. Discouragement, disillusionment and disappointment lead to doubts, and to quitting. There are only three requirements for LNC success:

• Decide what you want,
• determine the price you have to pay, and
• resolve to pay that price.

When you face discouragement, ask

• “How badly do I want this?”
• “Is this really in alignment with my true self and with my passion, and purpose?”
• “What price am I willing to pay to make this happen?”

Core factors for LNC Success

Running an LNC business takes hard work. It takes commitment. It takes conviction. In a lot of ways too it takes courage. It takes facing your fears.

What are your fears? Do you have these?

• I’m not going to be good enough.
• Who am I to put myself out there?
• They’re not going to like what I have to say.
• Can I devote the time to running my business?

Shifting Priorities

The first time that I coauthored a book with two other people I realized that it meant shifting priorities.

The person that I was coauthoring with had a boy who was in soccer. She was involved in the state’s nursing association and she was working full time. She expected that she would be able to continue to do all of those things in addition to adding writing and editing. What she rather quickly realized is that her stress level went almost out of control because she couldn’t shift her priorities. She couldn’t give up something. She wasn’t ready to determine that there was a price that she had to pay for being involved in the book.

Legal nurse consultants who are entrepreneurs also have to recognize that there’s a price to building a business. It does mean shifting priorities and sometimes giving up things that are no longer as important to you as answering the question of, “How badly do I want this business?”

We do get stuck in this trap of trying to be everything to everybody. We are under this illusion that we are super women and we can handle everything, stay strong, and suck it up with our head held high.

We can have all of these balls in the air and we can manage, but the reality is

• You will wear yourself out.
• You’re going to burn out.
• You will become depressed.
• You will become stressed and that’s when that discouragement comes into play. You’re going to want to quit and you will think, “What am I doing?”
• You’re going to overwhelm yourself.

For entrepreneurs and in life in general we have choices to make. It’s about making choices in alignment with what is going to serve you and your path.

You have to make sacrifices, reprioritize and shuffle things around so that you don’t burn out, so you don’t wind up derailing yourself on this path to what you really want to be doing in terms of achieving your dreams and LNC success.

Resilience is a word that has been used so much lately over the last couple of years. It’s definitely a buzz word now. It means adapting well in the face of adversity, trauma, and stress. Most people think that to adapt means to roll with the punches and suck it up, the past is in the past and just get over it. Nothing can be further than the truth.

The past will haunt you. If you don’t resolve your issues, if you don’t deal with things, they will continue to get louder and louder in your life. It’s that saying of, “What you resist persists,” so to be resilient, to adapt, we really need to experience things fully. This means on all levels of our lives, mind, body, emotions and spirit.

We adapt by owning and processing what hunts us so that we can work through it and not try to get past it. There’s a huge difference there. It sounds very similar, but it’s not. Being resilient really means loving yourself unapologetically, claiming your power from a place of truth and embracing how amazing you really are. It means really living life all in and full out.

“Life is a journey, not a destination”. Keep that in mind as you focus on LNC success.

Dana Zarcone speaks about the challenges of running a business in her podcast, Flying in the Face of Fear. Listen to Dana and Pat chat at this link.